The phenomenon of price-gouging has a fascinating history. In the 1970s most service customers had at least a rudimentary understanding of automobile repairs, and thus there wasnt as much for a service center to hide behind.
In the 80s, with the increase of advanced emission controls and enhanced electronics, confusion set in. The rapid pace of technology kept everyonetechnicians and customers alike, bewildered and guessing.
As the 90s came to a close, cars were full-blown computers on wheels. In addition to complex mechanics and electronics, the industry now encompassed advanced computer technology. Suddenly, sophisticated technical information and a solid understanding of the interactive theory between mechanics, electronics, and computers was critical to fixing cars.
The industry was not ready for this. Its still not.
With all the technical confusion from the 80s and 90s, price-gouging took a firm hold. Mechanics could easily hide behind complex terminology, and wax nostalgic with the client: They just dont make em like they used to. Suddenly your car needed $300, $400, $1400 computer sensors and gadgets.
What was really happening is that your mechanic was learninghe was practicing on your car! Costly computer devices were often replaced unnecessarily due to misdiagnoses. Or, they were damaged by improper diagnostic techniques and obsolete testing equipment. Even though you didnt need these parts when you dropped your vehicle off, you did by the time you left, AND you paid for them. This still happens todayevery day.
Why $2,000?
With the Y2K scare of 2000, the reliance on computer technology was clear. Cars were no exception. Automobiles were no longer computers on wheels; they were now a network of computers on wheels. Todays cars think and adapt to the environment. Highly advanced fiber optic and infra-red technology is commonly used. Ultra low emissions and flexible fuel systems are increasing faster than gas prices. Hybrids are common! It is in this advanced environment of integrated computer technology that you will be price-gouged today.
It will leave you asking: Y $2000 K?
-Theodore P. Olson (Ted)
http://repairtrust.com/
Ted holds extensive certifications from Mercedes-Benz, Toyota, General Motors, ASE (Automotive Service Excellence) and more. Over a twenty-year period in the automotive service industry, he has served as a technician, shop foreman, shop manager, shop owner, service advisor, service manager, and service industry consultant.
Other Works by Ted Olson Include:
- ARREST the Automotive Service Industry!
- Maintenance Myths: A Step-by-Step Guide to STOP Getting Ripped Off!
- Auto Repair: The Shocking Truth About Who's Ripping You Off and Why!
- Automotive Service Pricing Strategiesa fair pricing guide for service centers
- Being the Besta comprehensive customer service handbook for service advisors
- Service Center Personnelan auto repair informational for general service staff
- Service Mission Statementa philosophical proposal to improve customer service
